Quick info

QQI Level 5 – eBusiness - Code 5M0828

1 year Full-time

About the course

Aim

This course will cover the key elements of building an effective digital marketing campaign promoting products and services using on-line digital media websites, social media platforms, mobile applications, e-commerce sites, location based services and other new technology.  Participants will get the opportunity to develop a thorough understanding of the theory underpinning digital marketing and the skills required to carry out routine digital marketing tasks and implement digital marketing solutions. Facebook, Twitter, LinkedIn, Google Analytics, cloud and mobile media are examples of social media technologies covered on this course.

Entry Requirements

Leaving Cert/Leaving Cert Applied or its equivalent.
For mature students work experience will be considered in lieu of formal qualifications.

Suitability for this course will be assessed at interview

 

Programme of Study

Modules include:

  • eBusiness Studies
  • Digital Marketing
  • Web Authoring
  • The Internet
  • Information and Administration
  • Spreadsheets
  • Communications
  • Work Experience

Work Experience

Two weeks supervised work experience is incorporated into this programme

Career Opportunities

Graduates from this course are equipped to avail of a wide variety of employment opportunities in marketing departments, media and online trading. Digital marketing is quickly assuming a vital role in the marketing function of more businesses. All companies have a need for these skills in their marketing departments.  Many companies also outsource their marketing tasks to specialist digital marketing companies.

Progression

Graduates who achieve the required standard may progress to further studies in Institutes of Technology and Universities.  Examples of progression courses include:

  • IT Tallaght, TA 117 Digital Marketing
  • DIT, DT303 Marketing

 

Modules offered may be subject to change due to resource demands

In association with: